Doppio Cafe

Doppio approached me ahead of their grand opening with the goal of building hype, attracting foot traffic, and establishing themselves as a must-visit spot in Adelaide’s café scene. I designed a 6-week digital marketing launch campaign followed by 6 weeks of ongoing management, combining organic social media growth strategies with high-quality content production.

Key activities included:

• Brand storytelling through short-form video (Instagram Reels, TikTok, Facebook).

• Community engagement with Adelaide coffee lovers, influencers, and local press.

• Platform growth strategy: consistent posting schedule, tailored captions with local SEO-driven hashtags, and UGC campaigns.

• Content mix: café signage teasers, behind-the-scenes baking, drink assembly reels, giveaways, and menu announcements.

Results (12 Weeks)

✅ Grew Doppio’s community to 4,000+ followers across Instagram, TikTok & Facebook.

✅ Generated 1 million + total views from organic short-form video content.

✅ Established Doppio as a recognized name in Adelaide’s café scene within the first 3 months of opening.

✅ Created a repeatable content/engagement system for ongoing growth.